About FASHION FIRST

FASHION FIRST was founded in 2004 by Jared Seegmiller and Joan Kelly as a platform to promote independent fashion in Seattle. Jared became ill with cancer and passed away before the second FASHION FIRST show, Joan was inspired to honor Jared’s legacy by adding a philanthropic mission. The show now serves as the intersection of independent fashion and philanthropy for children’s needs in Seattle.

 

In the past 9 years, FASHION FIRST been at the cutting-edge of Seattle independent fashion design and commerce. Local fashion enthusiasts, designers, stylists, educators, students, interior designers and members of the media attend each year to preview designer and specialty store trends for the coming fall season. High-profile men and women attend to enjoy great laughs, the urban-sophisticated Seattle fashion and to give back to their community through donations to Rise n’ Shine.

 

We hope to have you as part of our fun and loving fashion community. If you live and breathe fashion, style, and pop culture, and if you want to do good by looking great, don’t miss the 9th Annual FASHION FIRST Fashion Show, Thursday, September 13, 2012.

 

Brand Values:
COMMUNITY
ENDURING LOYAL
PREVAILING and FUN

Brand Personality:
INDEPENDENT
URBAN SOPHISTICATED
LOVE TO LAUGH
GENUINE and UNEXPECTED

Vision: FASHION FIRST believes that independent retailers and designers are vital to a community that values individuality and choice. Fashion can be the platform to promote local shopping and charitable giving.
Mission: FASHION FIRST is a high-profile Seattle evening, highlighted by the most renowned fashion show that promotes local independent retailers and designers while raising funds for Rise n’ Shine to send kids to summer camp.